
On M.I.A.’s latest album, /\/\/\Y/\, she does a lot of hating on the Internet. The first track warns that the Internet is practically becoming part of our bodies, and in the bonus track, “Internet Connection,” she raps, “You don’t understand me/What’s the malfunction?/ Internet connection.” She also makes fun of a guy for tweeting at her too often, and in the track “Space Odyssey” she fantasizes that her lines are down and no one can connect to her. Sure, as she said in an interview with Nylon magazine, she genuinely believes that Facebook and Google were invented by the government. And while big brother-style paranoia should definitely be kept alive in the new millennium, I can’t help but wonder if M.I.A. also hates the Internet because she has accidentally created an Internet persona that undermines her credibility with her mainstream fan-base.
The idea that there is a gap between our real life presence and our Internet persona has finally become more of a common idea than an abstract speculation. Usually it’s manifested in joking lines like, “They’re only Facebook hot” (I call this the “Facebook Hotness two-point margin of error,”) or “She’s cool in person but online she seems motherfucking crazy.” A couple years ago, Chuck Klosterman wrote an essay in GQ about how “Hannah Montana” symbolized a unique psychological problem for tweens: The dissonance between their lackluster real-life personality and their hyper-manipulated online personalities. Back then this seemed like a leap, but after Twitter, Foursquare, yada yada all became the territory of those over 18, it is starting to become clear that representing yourself accurately online is a talent.
M.I.A. has always had a controversial online presence. When I wrote a review of her last album, “Kala,” Pitchfork was in the process of making her look completely retarded by re-posting angry, all-caps quotes from her MySpace and pondering if she had gone crazy. Now that she’s tweeted Lynn Hirschberg’s number as punishment for writing an unflattering profile of her in the New York Times, M.I.A. has even further proven that she cannot translate her fiery antics online in a way that her fans will accept.
Here are a few traits that characterize M.I.A.’s online presence:
-She writes in all-caps

-She uses visual decoration

-She uses letter repetition to represent emotional emphasis

-Subjective phonetic spelling (“whyte”), letter/number substitution (“b” “4”)

-She ignores the current trend of minimal formatting

Basically, she speaks in what I call “Netspeak,” of which all of these are traits.
English is changing on the Internet, but the first people to adopt it are those who do not feel pressure to conform to Standard English. Invert that sentence, and it basically means people in lower socio-economic strata, who are less educated in a traditional manner. That’s why it was so easy for Pitchfork to look intellectually superior just by excerpting her MySpace writing. If you simply converted it into Standard English, it would not seem nearly as “crazy.”
Despite the fact that almost every interviewer (other than Hirschberg) calls her incredibly articulate, and her lyrics prove that as well, online she uses traits that have become associated with “ghetto” English. This goes back to a battle that has forged on in the history of every language. The elite people in power always cling to standardized versions of their language while in the less regulated parts of society, new words and habits are cropping up all over the place that eventually “trickle up” and change the entire language.
M.I.A., being politically against everything that comes with regulation and domination, is actually being true to her beliefs by using this newer, “dirty” brand of netspeak.
Not that I’m saying she is the ultimate example of how an anti-establishment musician should act online. The main purpose of the traits she uses (all-caps, letter repetition) is to express emotion, which suggests that she tends to use the Internet impulsively rather than with careful thought and articulation.
Conveniently, “/\/\/\Y/" ended up being the album that articulated her frustration with the Internet just as her online persona bubbled over the limit that her fans were willing to accept. While it may have been inappropriate for her to tweet the journalist’s phone number, it’s also unfair for hipster kids (her basic fan-base) to expect everyone to conform a standardized, upper-class, mostly-white definition of how you are supposed to act online.
What do you think?