“You have to remember that Bon Iver was buzz incubated in a time when there was ‘no internet h8’, and instead of creating backlash to generate buzz, you just had to release decent MP3s and promote your local scene. ”

Yup. Hipster Runoff finally attacks Midwestern music scene.

I like how it’s still Lana del Rey’s fault somehow:

“Right now, the entire indie blogosphere has been muddied by TABLOID JOURNALISM, especially after the rise of Lana Del Rey. Even the most established indie sites and blogs are lost, searching for an authentic editorial voice in the face of booming SEO results and ANGRY readers. While some blogs will continue to use their weak editorial voice to write ‘lukewarm praise’ of any embeddable content made by a widely known indie celeb, Carles MUST be celebrated for his position as the Last Authentic Content Farmer Standing. ”