Saw a little argument b/w Tumblr people Nedhepburn and minusmanhattan on Tumblr’s new pinning feature, which is one of their first few attempts to monetize.
Like Chase (minusmanhattan), I also work in marketing, but not, as some people might assume, in a “bah hah hah let’s suck money from the masses” kind of way. Like both of them, I am also obsessed with Tumblr and feel a huge kinship with people on here that I regularly <3 and reblog.
I’ve been watching Tumblr for a long time from a marketing perspective, because my general theory is that advertising is slowly fading away and instead brands are being forced to become content creators, and to hire writers/ journalists (like me) instead of traditional, Mad Men-style copywriters.
Recently, one of our projects (Reese’s Puffs) has listened to my constant suggestion to “get on Tumblr” and gotten on Tumblr, becoming the first consumer-packaged goods brand on here. Until this pinning feature appeared, I believe there were only 2 other ways to pay to become featured:
1. Pay for a spot in the Tumblr radar
2. Pay to get on the Tumblr spotlight page
(Not counting the highlighted post option, which just makes the text bigger. I think that’s aimed at regular users more than brands.)
I thought these 2 options were interesting because they forced brands to create content to get featured, and to have an interesting (non-advertising) blog for the Spotlight page to link to. This is much different than GM’s plea that Facebook let it do a homepage takeover ad.
That said, I don’t think the excuse “Tumblr has to monetize somehow, so we should accept any kind of advertising they put in our face” is legit, not that I think Chase was saying that (actually I’m not sure what exactly he thinks).
Tumblr gained a positive reputation by being slow to monetize, and putting its users first. Now that they’re trying to monetize, they’re being incredibly experimental, it seems, and trying to do anything other than allow companies to place anything that looks like a traditional ad. I doubt anything has to be permanent - as a tech company, they can test something out, listen and change it at a much faster pace than other companies looking to monetize.
It’s hard to say what implications the many types of monetization strategies they present might be. As Ned pointed out, someone could pay Chase to feature and pin content for them. This is quite different from Calvin Klein buying space in the Radar.
But with any kind of ad or monetization strategy, there are consequences. Maybe if Chase does that he’ll lose followers. Maybe if Tumblr becomes full of pins people will stop visiting it. These are tradeoffs worth measuring.
I’ve grown to have a lot of trust in Tumblr, and I think they’ll settle on something that works, rather than just something makes money. The pinning feature is clearly too intrusive, and comes at the cost of lowering Tumblr’s favorability with its users. I’m guessing that soon it will be back to the drawing board on that one.
There is no caffeine at Girl Scout camp. For some reason, this was not something I was expecting when I enrolled in camp at age 11. I grew up drinking Coca-Cola like it was water, in a family that thinks it’s cute to let little kids sip your coffee at any age…
Let me start recounting my experience with the Girl Scouts by telling you that my mom said I looked like a concentration camp victim when she picked me up.
I had unknowingly acquired the chicken pox from my friend Joanna the day before I left, but even without that, Camp McCormick would have sucked.
I was a notoriously picky eater as a child, so I ate nothing but apples the entire time there. One of the other girls in my pod, or squadron, or whatever, ate only mayonnaise sandwiches, so I was on the normal side. All of the counselors were late-teens/early-20s women but they all went by men’s names like “Oscar” and “George,” which was supposed to be funny but confused six-year-old me. I was just confused in general there: We played “down by the banks of the hanky-pank” one night, but the camp girls had a different chant for it and I kept getting thrown off and losing. I also kept forgetting which tent was mine and wandering into the camp photographer’s. (Maybe I just liked her—in my memory she looked like Amelia Earhart and was the only staff member sympathetic to the fact that I fucking despised hiking.) The other three girls in my tent were all cousins, so they ganged up on me and told me spiders would lay eggs in my skin while I slept. This did not help my mental state when I actually started breaking out in pockmarks. Also, on the last day of camp it rained, so I was wearing a traffic-cone orange poncho when I vomited all over the cafeteria in front of everyone while they were saying the Pledge of Allegiance.
I generally support the Girl Scouts and their decisions to accept transgender children and sell Thin Mints, but I will never again set foot in one of their camps as long as I live.
We’re the Minnesota Daily’s Arts and Entertainment section. We are college students who live in the Twin Cities. We like to call ourselves “the resident culture compass,” which means that we like to tell people what to do on Friday nights.
We’ll use this Tumblr to post snippets from our blog…
So this dancing dog is very amazing, definitely a story of the true potential of pets and all that.
but watching this i get like an eery feeling that this man and his dog were lovers in their past life and are eternal soul mates, and they found one another and were like, “it doesn’t matter than i’m a dance man and you’re a golden retriever, we can still dance the dance of love.”
and then they go home and he dresses the dog up in a nightgown and a bonnet and lets it lap at his wine and then they spoon and maybe do other things. :/
i used to actively seek out good music by going to borders and listening to all the albums and torrenting the shit out of anything remotely interesting on my dad’s computer (sorry!). then i would read gorilla vs. bear and stuff in college. now i feel too busy to do these things so i mostly just get recommendations from graphic designers at work. nonetheless, these are 3 pretty solid albums:
-the drums - portamento
-yuck - yuck
-the walkmen - heaven
also i think i will like the new japandroids album.
I just sent my boyfriend 2 frustrated emails about trying to rent a car for our trip and realizing that i am not quite old enough. it occurred to me that my emails had become very dad-like in nature, as they were short, misspelled (at one point it said “i am not yet $25”) and discussed nothing but:
-instructions for signing into a website
-questions about car insurance
-details about bills
does it change your relationship when you enter the stage where you start emailing one another like dads?
here is what we usually email about:
-should i buy this?
-look at this article that seems relevant to your job
-ricky rubio said a thing … it was cute but anti-mexican, somehow all at once?
-look what tyler the creator said about hipster bloggers …
-here is a coupon for beer at that place down the street