“I don’t think people are doctrinaire about the literalness of what the name means,” Mr. Low of Kraft said. “It’s a brand called Wheat Thins that stands for great snacking.”-The New York Times
“When consumers talk about snacks, they look at Wheat Thins in the same basket as other snacks like pretzels, potato chips and popcorn,” said Jim Low, marketing director for the wheat cracker division at Kraft. “Wheat Thins is one of the least topped crackers in the cracker category — so we realized we needed to act more like a snack.” - The New York Times
REMEMBER WHEN THIS HAPPENED? →
thoughts before smoking
-what if i smoked right now? -don’t really feel like smoking. walking down three flights of stairs seems not worth it. -but what if i smoked right now? -hm. well i could just go to bed. who needs it? -but what if i smoked … now? -feeling like if i don’t smoke right now, things are going to be “off.” - see? probably be pretty cool if you smoked right now. -feel...
magazines i would want to be killed with, were i a...
today i smashed a wasp with a vanity fair three times until it fell to the bottom of the window sill and flew outside. if i were to be swatted with a magazine, i would request one of these: 1. wired not necessarily my favorite, but seems like the most dignified magazine to be killed by via its tech cred, cool infographics and internet timeliness. 2. esquire ma fave 3. vice people would say...
Had an S.A. Tornado Tasting Party
Read about it on The Tangential
30% of my diet
i never write here any more because of the tangential. but maybe i can just talk about food here.
goat cheese + artichoke
both so mushy, creamy, fatty and good. have you ever had them together on one sandwich? i did, just today.
JAKE CLELAND: GET DEM PAGEVIEWS: A Q&A W/ The... →
jakec: Between showing up at relevant events with The Tangenitalia and helping other companies not look so shitty, Becky Lang exhibits her enchantment with the world via a limitless expression of creativity. She is not a proponent of the theory that you can unlock your creativity by doodling.
i like the new facebook
How I Usually Answer the Question "What food are...
-Chicken fingers Runners Up: -Soup -French fries -Ice cream -Something with two-for-ones Edit: Taco Bell (gordita)