I’m in that homeless time between moving out of one apartment and into another, so naturally I am eating candy in place of meals like I did back in my chubby-elbowed childhood. This makes it a perfect time for me to review a new product: Strawberried Peanut M&Ms. To start, I poured a couple out on my table at work before photographing it, so it would look like someone was casually snacking and equally casually put the M&Ms down so that a few, but not too many, spilled out. There are a couple key features of these M&Ms that I need to point out.
These are not just strawberry peanut butter M&Ms, but a slight variation wherein peanut butter is the object of the verb “strawberry,” thus becoming “strawberried.” To my knowledge, strawberry has never been a verb before, but it’s not unheard of in cuisine (see “truffling” chicken nuggets, a la The Bulldog). So why did M&Ms choose to create a word instead of just saying “strawberry peanut butter M&Ms”? Probably to make it sound fancier, is my guess. This peanut butter underwent some Strawberrification.
2. Spotted yellow and brown
I was disappointed to see that instead of a cascading, blue-less rainbow there were only spotted yellow and brown M&Ms. I think the color choice is to remind eaters that strawberry and peanut butter are not as unlikely of bedfellows as they seem. Ever eaten a peanut butter sandwich? Oh, now I get it.
3. Transformers tie-in
I have no idea why a Transformers version of M&Ms would be related to the flavors of a peanut butter sandwich. Maybe a cute Juno version of M&Ms could have lunch time flavors, but an action flick starring Megan Fox and Even Stevens? But for some reason there are never romantic comedy tie-ins to sugary snacks. There are only things like Mountain Dew Game Fuel, probably created to reassert the manliness of Mountain Dew drinking after the common knowledge that doing the Dew does not fuel the game of sperm. Sugary snacks = manliness = repressing impotence, I think that’s the marketer’s equation.
Verdict: the packaging is a mess. Gray is commonly known in the marketing world to signify diet, as in, “gray is no fun, no guilt sippin’” so I’m not sure why the M&Ms would choose that as color of their PB&J variety. Plus the “Transformers” M&Ms are caught in some bizarre action scene where they are picking up green stuff. That’s just confusing. but as for flavor, I give them an A-. Peanut Butter M&Ms are fucking delicious, and strawberried peanut butter is damn good too. 2 curses.